WE Charity's reputation at risk as co-founders appear before House committee, pollsters say - 2020-07-28
When WE Charity founders Craig and Marc Kielburger appear before a House committee on Tuesday to answer questions about the partnership they'd struck with the Liberal government to administer a $900-million student grant program, they will be risking the very reputation of the charity they started, say pollsters.
"Charities are feeling the pressure of the pandemic impacting their income and people's willingness to give, and corporations being able to give," David Coletto, CEO of the polling firm Abacus Data, told CBC News.
"If their reputation is in any way affected it could have really big effects on the organization overall. This is going to be a test of that reputation in how they handle themselves."