Want to win? Stoke voters' anger, excitement, pride and fear, say the Conservatives' social media strategists - 2021-05-22
OTTAWA—You have to shock people. Your message should invoke anger, pride, excitement or fear.
That's how the social media consulting firm hired by Canada's federal Conservative party views effective political communications in the digital age.
The Star reported Friday that Erin O'Toole's team has hired consultants Topham Guerin to boost the Conservative party's social media game. The company has run digital campaigns for conservative parties in New Zealand, Australia, and for U.K. Prime Minister Boris Johnson's Conservative party.