What Facebook ad data tells us about the parties' social media strategies - 2019-10-02
By Sept. 28, the Liberals had spent almost $500,000 on Facebook while the Tories had spent about $327,000.
Facebook releases limited data about political advertisers on its platform. Advertisers can target people using detailed demographic criteria, including race and presumed ethnicity, but little of that complexity is visible in the public data.
The parties' Facebook strategies give us an insight into the sex and age group of voters they appeal to — and, in the Liberals' case, what candidates they see as in need of protection. But the data raises deeper questions about what Facebook is teaching itself about what messages appeal to which Canadians, and in turn how that may shape our politics.