What is the 'Proud' movement and how could it influence the upcoming federal election? - 2018-11-05
Ontario Proud has effectively weaponized Facebook for the Conservatives with memes, videos and self-described "emotive" messaging. It also produces lawn signs, hands out leaflets, makes robocalls, sends text messages, and helps get out the vote.
And by collecting contact information via Nation Builder software, Ontario Proud is developing its capacity to mobilize in numerous other ways.
There are now 414,804 people that follow the Ontario Proud Facebook page. There is also Alberta Proud (with 146,659 Facebook followers), BC Proud (with 73,601 followers), Saskatchewan Proud (with 23,905 followers), and New Brunswick Proud (with 7,143 followers).