What the Kek: Explaining the Alt-Right 'Deity' Behind Their 'Meme Magic' - 2017-05-09
You may have seen the name bandied about on social media, especially in political circles where alt-right activists and avid Donald Trump supporters lurk. Usually it is brandished as a kind of epithet, seemingly to ward off the effects of liberal arguments, and it often is conveyed in memes that use the image of the alt-right mascot, Pepe the Frog: "Kek!"
Kek, in the alt-right's telling, is the "deity" of the semi-ironic "religion" the white nationalist movement has created for itself online – partly for amusement, as a way to troll liberals and self-righteous conservatives both, and to make a kind of political point. He is a god of chaos and darkness, with the head of a frog, the source of their memetic "magic," to whom the alt-right and Donald Trump owe their success, according to their own explanations.
In many ways, Kek is the apotheosis of the bizarre alternative reality of the alt-right: at once absurdly juvenile, transgressive, and racist, as well as reflecting a deeper, pseudo-intellectual purpose that lends it an appeal to young ideologues who fancy themselves deep thinkers. It dwells in that murky area they often occupy, between satire, irony, mockery, and serious ideology; Kek can be both a big joke to pull on liberals and a reflection of the alt-right's own self-image as serious agents of chaos in modern society.