Who are New Brunswick Proud, and how are they helping the Conservatives? - 2019-09-23

Who are New Brunswick Proud, and how are they helping the Conservatives? September 23, 2019, Robyn Doolittle, Globe and Mail

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The Strong and Proud cohort is a splinter group to the original Proud network that Ontario Proud's creator Jeff Ballingall has been building. Mr. Ballingall launched Ontario Proud as a Facebook page in early 2016 and it soon became famous for posting snarky meme attacks of Liberal politicians.

He later built BC Proud and Canada Proud, and his company, Mobilize Media, has been contracted to do social-media work for other Proud groups, including Alberta Proud and New Brunswick Proud.

It was actually Mr. Ballingall who created New Brunswick Proud's Facebook page in October, 2017, at the request of a client − he won't say who − and it was also Mr. Ballingall who recruited a woman named Heidi McKillop to run the organization ahead of the province's election.

Wikipedia cite:

{{cite news | first = Robyn | last = Doolittle | author2 = Greg McArthur | title = Who are New Brunswick Proud, and how are they helping the Conservatives? | url = https://www.theglobeandmail.com/canada/article-who-are-new-brunswick-proud-and-how-are-they-helping-the/ | work = Globe and Mail | date = September 23, 2019 | accessdate = October 6, 2019 }}