Why the right-wing has a massive advantage on Facebook - 2020-09-26
"That was there in the (19)30's. That's not invented by social media — you just see those reflexes mirrored in social media, they're not created by social media," the executive added. "It's why tabloids do better than the (Financial Times), and it's also a human thing. People respond to engaging emotion much more than they do to, you know, dry coverage. ...This wasn't invented 15 years ago when Mark Zuckerberg started Facebook."
In the final stretch of the 2020 campaign, the Facebook posts with the most engagement in the United States most days — measured by likes, comments, shares, and reactions — are from conservative voices outside the mainstream media: Dan Bongino, Ben Shapiro, David Harris, Jr., Franklin Graham, and "Blue Lives Matter," according to the Facebook-owned tool Crowdtangle. Trump's personal page also regularly makes the top of the list, in effect allowing him to become a publisher in his own right and navigate around the traditional media.
Left-wing posts make the daily top-25 much less frequently. Former Labor Secretary Robert Reich and the Facebook savvy Occupy Democrats are among the pages that occasionally hit such levels of engagement.