Woman's Postmedia boycott fails when she discovers she's a subsidiary of Postmedia - 2019-08-15
VANCOUVER – Gretchen Jones knew boycotting Canada's largest newspaper company wouldn't be easy given its monopolistic hold on Canada's print media, but she didn't realize how difficult it would truly be until she found out she herself was a wholly owned subsidiary of Postmedia.
"I believe journalism should put truth and the public good ahead of politics, so with that in mind and in the spirit of anti-media consolidation, I decided to boycott the ubiquitous and increasingly right wing Postmedia. Boy was I disappointed when I realized I was apparently scooped up during that consolidation," Jones said.
Unbeknownst to Jones, when Postmedia was created by American hedge funds acquiring the CanWest media empire in 2010, a 40% share in Gretchen Jones was somehow included among the large number of newspapers purchased. Then when regulators allowed Postmedia to buy Sun Media in 2014 despite that creating a monolithic newspaper environment in many Canadian cities, the colossal media company obtained the remaining 60% of Jones's existence.