Andrew Scheer's campaign manager says he builds creepy psychological profiles of voters too - 2018-03-23
Hamish Marshall, Conservative leader Andrew Scheer's campaign manager for the 2019 election, says he's a "huge fan" of building detailed psychological profiles of Canadian voters and targeting them with personalized political messages.
Big data and politics took an unsurprisingly dystopian turn this week after a series of bombshell revelations about Cambridge Analytica—a data analytics firm once run by Steve Bannon and bankrolled by reclusive billionaire Robert Mercer that claims it used "psychographic data" to engineer Brexit and the election of Donald Trump.
According to the Guardian, Cambridge Analytica scraped Facebook data from over 200 million people to create "sophisticated psychological and political profiles and then target them with political ads designed to work on their particular psychological makeup."
The whistleblower at the centre of the Cambridge Analytica revelations calls it "Steve Bannon's psychological warfare mindf–k tool."