Costly Strategy Continues to Turn Out Bestsellers - 1990-06-28
The selling of L. Ron Hubbard was envisioned, planned and executed by members of the Church of Scientology, who say that worldwide sales of Hubbard's books have topped 93 million. The sales have been fueled by a radio and TV advertising blitz virtually unprecedented in book circles, and has put on the map a Los Angeles publishing firm that eight years ago did not even exist.
In some cases, sales of Hubbard's books apparently got an extra boost from Scientology followers and employees of the publishing firm. Showing up at major book outlets like B. Dalton and Waldenbooks, they purchased armloads of Hubbard's works, according to former employees.
As a writer, Hubbard was extremely prolific. He wrote short stories. He wrote books. He wrote screenplays. And, for more than 30 years, he wrote thousands of directives and scores of personal improvement courses that form the doctrine of Scientology.