Explainer: The rise of Canada's right-wing meme pages - 2019-10-17

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F99.png Explainer: The rise of Canada's right-wing meme pages October 17, 2019, Emma McIntosh, National Observer

If you've scrolled through Facebook in the past year, you may have encountered the right-wing meme machine.

The social media pages — whose names usually include the words "proud" or "strong" — started springing up in 2016, the year after Prime Minister Justin Trudeau and former Alberta premier Rachel Notley defeated conservatives and swept into power. They aren't affiliated with any party, but spread anti-Liberal and anti-NDP messaging mainly through funny memes that seem designed to go viral.

You've heard of them for a reason. Fast-forward to the run-up to the Oct. 21 federal election, and these pages — some related, some not — have amassed significant influence on social media. Alberta Proud, for example, has more than 180,000 followers on Facebook, which is just over half the size of the following of the Liberal party but far more than the Edmonton Journal's 101,000. Another page called Ontario Proud — a loud voice in that province's 2018 election — regularly clocks more social media engagement than many of Canada's largest news outlets.

Wikipedia cite:
{{cite news | first = Emma | last = McIntosh | title = Explainer: The rise of Canada's right-wing meme pages | url = https://www.nationalobserver.com/2019/10/17/analysis/explainer-rise-canadas-right-wing-meme-pages | work = National Observer | date = October 17, 2019 | accessdate = October 24, 2019 }}