The Landmark Forum: 42 Hours, $500, 65 Breakdowns - 2009-08-17
Landmark's corporate clients bring not just respectability but more warm bodies bearing checks. (Landmark relies entirely on word-of-mouth advertising.) The yoga apparel chain Lululemon pays for its employees to enroll in Landmark. Other firms have been sued by employees claiming they were pressured to attend the Forum: In 2007, a Virginia man accused his former employer of firing him for his "refusal to embrace Landmark religious beliefs." Not that Landmark itself condones such arm twisting. At the start of my session, we were asked to affirm that we were attending of our own free will. A couple of people who confessed otherwise were asked to leave. Still, I talked with several who'd been sent by their employers.