The Rise of the Anti-Mask Influencer - 2021-03-29

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F0.png The Rise of the Anti-Mask Influencer March 29, 2021, Mack Lamoureux, Vice News

We here at VICE have analyzed how some of the most important figures in the Canadian anti-lockdown movement rose to prominence in the past year. In doing so we've learned about their dark art, and are pleased to present it to you. All you have to do is be a little paranoid, willing to swim in the rancid sea of misinformation, and possess almost no shame. With these traits, and by using the following tricks, you too can have a squadron of followers at your beck and call.

"Influence often gets reduced just to follow accounts, and that neglects a lot of the power of the messaging," she said. "A lot of the most influential people online actually have relatively small followings."

Now, I'm sure you're thinking of Alex Jones and his ilk, but that's not who we're talking about. We're talking about becoming someone who has only a few thousand followers, but ones who are all loyal as can be. Stephanie Alice Baker, a senior lecturer in sociology at the University of London, who studies influencers, said that for many in the game, it's all about quality over quantity.

Wikipedia cite:
{{cite news | first = Mack | last = Lamoureux | title = The Rise of the Anti-Mask Influencer | url = https://www.vice.com/en/article/4adjgd/inside-the-rise-of-the-anti-mask-influencer-conspiracy-theory-v28n1 | work = Vice News | date = March 29, 2021 | accessdate = September 9, 2021 }}