The hidden logic of Peter Thiel's "Lord of the Rings"-inspired company names - 2018-08-04

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F0.png The hidden logic of Peter Thiel's "Lord of the Rings"-inspired company names August 4, 2018, David Wexner, Quartz

Billionaire investor Peter Thiel is, among many things, a huge Lord of the Rings fan. At least five of his companies have names inspired by J.R.R. Tolkien's fantasy series. Many tech company names rarely make sense, and since Thiel's firms draw on mystical armor, fantasy destinations, and elvish foods, you might think the same about them. But delve into the details, and a cryptic logic emerges:

Palantir Technologies

Founded in 2004, this analytics company scans data to find connections that humans might miss. Big with governments, the firm—valued at up to $20 billion—counts the US Army and the Los Angeles, Chicago, and New Orleans police departments among its clients. In Middle-earth, palantírs are seeing-stones that help users communicate with others, as well as see past or far-away events. See what he did there? Mind you, in Return of the King the reckless Pippin endangers his world's safety by using a palantír irresponsibly. Meanwhile, Thiel's sight-enhancing tool has raised ethical concerns of its own.

Wikipedia cite:
{{cite news | first = David | last = Wexner | title = The hidden logic of Peter Thiel's "Lord of the Rings"-inspired company names | url = https://qz.com/1346926/the-hidden-logic-of-peter-thiels-lord-of-the-rings-inspired-company-names | work = Quartz | date = August 4, 2018 | accessdate = February 14, 2023 }}