The Right Has a Bluesky Problem - 2024-11-23
The Right Has a Bluesky Problem November 23, 2024,
Since Elon Musk bought Twitter in 2022 and subsequently turned it into X, disaffected users have talked about leaving once and for all. Maybe they'd post some about how X has gotten worse to use, how it harbors white supremacists, how it pushes right-wing posts into their feed, or how distasteful they find the fact that Musk has cozied up to Donald Trump. Then they'd leave. Or at least some of them did. For the most part, X has held up as the closest thing to a central platform for political and cultural discourse.
But that may have changed. After Trump's election victory, more people appear to have gotten serious about leaving. According to Similarweb, a social-media analytics company, the week after the election corresponded with the biggest spike in account deactivations on X since Musk's takeover of the site. Many of these users have fled to Bluesky: The Twitter-like microblogging platform has added about 10 million new accounts since October.
X has millions of users and can afford to shed some here and there. Many liberal celebrities, journalists, writers, athletes, and artists still use it—but that they'll continue to do so is not guaranteed. In a sense, this is a victory for conservatives: As the left flees and X loses broader relevance, it becomes a more overtly right-wing site. But the right needs liberals on X. If the platform becomes akin to "alt-tech platforms" such as Gab or Truth Social, this shift would be good for people on the right who want their politics to be affirmed. It may not be as good for persuading people to join their political movement.